Living Grove, an eco-friendly funeral home and burial company, is embarking on a comprehensive branding project designed to authentically reflect its commitment to sustainability and compassionate service. The project began with an in-depth discovery phase to understand Living Grove’s mission, target audience, and market landscape. Followed by thorough research to gather insights that will shape a clear brand strategy emphasizing eco-conscious values. Creative exploration will then create concepts that visually and verbally capture the company’s unique identity. Which leads into refined design development including a sustainable-inspired logo, color palette, and brand guidelines.